About Us

BRAND PHILOSOPHY
Asifa & Nabeel is a luxury fashion house demarcated by timeless sophistication, charm and grace. The Brand emphasis on a distinct classic sense of style with a passion for creating amalgamation of modern innovation with definitive traditional designs, and this philosophy has been the defining force behind the fashion label, which is recognized for its novelty, exquisite craftsmanship and astonishing attention to detail. The brand is all about a contemporary take on refined sub-continent dressing. Stepping into Pret-a-Porter expansion, while reinventing silhouettes and constantly pushing the boundaries of affordable luxury. Minimal key shapes, delicate details and a hint of individuality. Fashion house focuses on creating an assortment of delectable designs precisely handcrafted in native detailing paying tribute to our traditional craftsmanship. The brand is well known for its characteristic cut lines, fine tailoring strongly incorporating meticulous embroideries, embellished in a polished modern approach.
BRAND PHILOSOPHY
Asifa & Nabeel is a luxury fashion house demarcated by timeless sophistication, charm and grace. The Brand emphasis on a distinct classic sense of style with a passion for creating amalgamation of modern innovation with definitive traditional designs, and this philosophy has been the defining force behind the fashion label, which is recognized for its novelty, exquisite craftsmanship and astonishing attention to detail. The brand is all about a contemporary take on refined sub-continent dressing. Stepping into Pret-a-Porter expansion, while reinventing silhouettes and constantly pushing the boundaries of affordable luxury. Minimal key shapes, delicate details and a hint of individuality. Fashion house focuses on creating an assortment of delectable designs precisely handcrafted in native detailing paying tribute to our traditional craftsmanship. The brand is well known for its characteristic cut lines, fine tailoring strongly incorporating meticulous embroideries, embellished in a polished modern approach.

(Director’s Note)

Pakistani designer Asifa Rana is a graduate from Kinnaird College, Lahore. Starting her women’s wear label in 1994, during her master’s final year in English Literature.
Having a knack for designing since early years she gradually started designing for family and friends who would ask and that is how the hobby turned into business. Being amongst the pioneer of taking fashion game to another notch, she has swiftly become a renowned label in the industry.
Primarily the brand got recognized for the cutline and the amalgamation of east and west culture. Her label brings western aesthetics to Traditional Couture with simple lines, intricate embroidery and elegant silhouettes making them the definition to her collections. With years & years of experience, devouring a keen eye for fashion & textile Asifa Rana continuing in paving her own path in this fast paced industry is known for combining the right mix of history, folklore and contemporary arts to create imaginative and innovative masterpieces. Her personal style sense depicts in her work as well which is essentially focusing of being comfortable in what you opt to wear. Modern and Classy silhouettes that brings out the best of your structure, basically anything that boosts your confidence, Just clean n crisp! Hard work and determination are two important factors in the growth of her brand.
The apparel industry is super competitive, and Asifa believes that it is significant to be on one’s toes. Evolving with changing era is necessary, to bring out new designs and marketing strategies is a good business fuel.
Being a part of various fashion weeks, exhibitions and organizations worldwide she wishes to grow into an international brand with brand placement in the mainstream western market.

(Director’s Note)

Pakistani designer Asifa Rana is a graduate from Kinnaird College, Lahore. Starting her women’s wear label in 1994, during her master’s final year in English Literature. Having a knack for designing since early years she gradually started designing for family and friends who would ask and that is how the hobby turned into business. Being amongst the pioneer of taking fashion game to another notch, she has swiftly become a renowned label in the industry. Primarily the brand got recognized for the cutline and the amalgamation of east and west culture. Her label brings western aesthetics to Traditional Couture with simple lines, intricate embroidery and elegant silhouettes making them the definition to her collections. With years & years of experience, devouring a keen eye for fashion & textile Asifa Rana continuing in paving her own path in this fast paced industry is known for combining the right mix of history, folklore and contemporary arts to create imaginative and innovative masterpieces. Her personal style sense depicts in her work as well which is essentially focusing of being comfortable in what you opt to wear. Modern and Classy silhouettes that brings out the best of your structure, basically anything that boosts your confidence, Just clean n crisp! Hard work and determination are two important factors in the growth of her brand. The apparel industry is super competitive, and Asifa believes that it is significant to be on one’s toes. Evolving with changing era is necessary, to bring out new designs and marketing strategies is a good business fuel. Being a part of various fashion weeks, exhibitions and organizations worldwide she wishes to grow into an international brand with brand placement in the mainstream western market.